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Team Bike Sale

Endura Racing and Saddleback announce new partnership

Endura Racing are very pleased to announce a partnership with ENVE, Chris King, Bont and Qoleum, through their UK distributor Saddleback Ltd, which will see Endura Racing race on the groundbreaking Smart ENVE System 6.7 wheelsets built on Chris King Hubs, Bont Vaypor shoes and use Qoleum rider care products in races at home and abroad.

 

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Julian Winn (Sporting Director) and Richard Bowen (Service Course Manager) paid a visit to Saddleback’s headquarters recently to meet Andrew Griffiths (Saddleback's Marketing Manager) and Ash Matthews (ENVE Product Manager) to receive the new Smart ENVE System 6.7 wheelsets. The wheelsets feature custom made, colour matched, Endura Equipe green ENVE decals and Chris King R45 road hubs in black.

 

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The Smart ENVE System™ (SES™) was designed in multiple frame designs in order to produce the maximum drag reduction and stability. The result is an integrated wheel system which handles predictably and displays superior drag results when installed in multiple bicycle frame designs.

• The front wheel is wider and shallower to improve stability and reduce drag in any wind condition
• The rear wheel is deeper to reduce drag where stability is less affected
• The focus on steering stability resulted in improved handling and predictability in varying crosswinds

Brian Smith, Endura Racing General Manager:
As one of the leading teams of the UCI Europe Tour and the dominant force in UK domestic racing in 2012, Endura Racing strive to provide our riders with the best of equipment to help them keep on their winning ways. From our Endura Equipe clothing, Giant bikes with SRAM groupsets to SIS nutritional products we are fortunate to have partners that supply us with the best products in the varied facets that a professional cycling team demands. With the addition of the game changing Smart ENVE System 6.7 wheelsets to our arsenal, our riders will have wheels that blend proven aerodynamics, optimised stability, lightweight, stiffness and durability. Developed in the wind tunnel with the expert help of Simon Smart, who also played a key part in developing our Giant Trinity Advanced SL Time Trial bikes, these wheels clad with Continental tubulars will be yet another performance increase to help in our aim of competing at the very highest levels of world cycling.

Andrew Griffiths, Saddleback’s Marketing Manager:
We are delighted to be supporting such a high profile UCI Europe Tour team, who consistently win races in the UK domestic racing scene. Saddleback’s partnership with the Endura Racing team provides a great connection between our company and the brands we represent.

31/05/2012