Endura has a long history in supporting participation cycling through support of a vast number of charity rides and sponsorship of participation events such as Sleepless In The Saddle. It is with great enthusiasm that Endura has created Endura Racing as a platform for development, testing and refinement for the new Endura Equipe range of highly technical premium road cycle clothing which launches in 2010. Both the team and the Equipe range share the same ambitions of excellence, performance and progress in consistently being best in class and we are focussed on working hand in hand with the team to make sure that the Equipe range of clothing is the best it can possibly be.
www.endura.co.uk
"We see our sponsorship of the Endura Racing team over the coming years as a great investment for Fisher and our brands. We are delighted that this fantastic British based team will be racing using some of the world’s best products from SRAM, LOOK and MET. 2010 should be another great year for British road cycling and it’s great for Fisher to be at the heart of it!" Richard Allmark, CEO, Fisher Outdoor Leisure
www.fisheroutdoor.co.uk
There isn’t a company more dedicated to cycling than SRAM. You can see it in everything they do, from the crisp instant shift of their trigger shifters, or the way the chain glides smoothly and effortlessly across a cassette. Founded in 1987 their philosophy then and now is to simply make cycling better. It's that simple. While their heritage is with providing mountain bikers with the best components on the market, in a few short years SRAM now dominates road racing as well with the top three riders in the Tour de France all riding on SRAM Red. If you're not part of the revolution yet, the chances are you soon will be.
www.sram.com
LOOK is one of the world’s most innovative cycling companies with over 20 years experience of crafting the finest carbon fibre framesets. LOOK were the first to market with a carbon fibre frame and actually built the first carbon fibre frame to win the Tour de France in 1986. LOOK continues to build market-leading and race winning frames like the 595 and super-aero 596. LOOK is also the inventor of the clipless pedal & defined the standard for cleat attachment for road cycling shoes and continues to lead the way with the new Keo Blade and Keo Fit cleat alignment system.
www.lookcycle.com
DS Wealth, part of the Direct Sharedeal Group, offers a personalised, professional managed portfolio service via their Discretionary Trading Services. Their highly experienced Investment Team is managed by a former market maker with four decades of experience at the sharp end of stock market investing. Their pioneering approach to managed services enables us to trade all forms of equities, indices, commodities and foreign exchange as well as specialising in more complex products.
www.dswealth.co.uk
DSD|FX (Direct Sharedeal Foreign Exchange) offers both private and corporate clients access to wholesale exchange rates, an online trading and payment platform and the kind of personal service that is difficult to attain from larger brokers and banks. DSD|FX was established by Direct Sharedeal and sister company DS Wealth to meet demands from their existing clients. The new team has been carefully assembled with experienced industry experts.
www.dsdfx.co.uk
The cycle racing tyres supplied by Continental to the top teams competing in the Tour de France are the exact same Continental tyres that are available at your local dealer. In 2010, BlackChili technology is used exclusively in all team issue products where carbon black particles incorporated into the compound ensure a real advantage in performance. They push the boundaries of the compromise between rolling resistance, wear rate and grip. The use of liquid crystal fibre Vectran underneath the tread means the racing tyres are not only more puncture-resistant, but also weigh less and offer further reduced rolling resistance. This year, riders like Rob Hayles, Mark Cavendish, Cadel Evans, Alejandro Valverde and Tom Boonen are relying on the hand-made tyres from Continental.
www.conti-tyres.co.uk
Pure Supremacy is the mantra that sets MET head and shoulders above other helmet manufacturers. The ability to design and test, all in house, in Italy is something totally unique and unrivalled. When it comes to protection MET prefer not to take any risks. Worn by multiple world champions across all the disciplines each MET helmet fills you with confidence whether you are on the road, about town or in the mountains. Italian design and production, 20 years of experience, 30 strict quality controls, and 3 years warranty. In a numbers-driven world, MET adds up.
www.met-helmets.com
sleepathlete was established by Nick Littlehales, a leading international professional sports sleeping coach. Nick has over twenty-five years experience in the world of sleep, sleeping techniques and product design. With over ten years inside and dedicated to the professional world of sport. sleepathlete is now backed by a team of professionals providing a range of unique services and products in the pursuit of a sleeping recovery excellence in sport.
www.sleepathlete.com
fi'zi:k offers the ultimate combination of comfort and light weight in saddle design. Through physiological research, anatomic studies and advanced technology fi'zi:k has developed distinctive models specifically designed for differing riding styles and disciplines using patented features such as the TwinFlex carbon bases in the Aliantes and the hugely successful WingFlex designs of the Arione and Gobi saddles.
www.fizik.com
SiS provide Endura Racing with its range of energy, hydration and recovery products – which include the award-winning isotonic energy gel Go Gel, energy drinks GO, PSP22 as well as recovery drink Rego. Established in 1992, the sports nutrition company fuels thousands of amateur and elite athletes across the world including Olympic Gold medallist Sir Chris Hoy and a number of ProTour teams, all of which have benefitted from the Science in Sport product ranges for years. It is testament to our philosophy and product range that we continue to receive requests from professional riders and team staff for nutritional support and we are delighted to be working alongside Endura. By working with the team, it will help us continue to develop our range of products to meet specific individual needs and hopefully play a key role in the team’s success this year
www.scienceinsport.com
Pedal Power is one of Scotland’s foremost suppliers of bicycles and cycle accessories, established in 1973 to serve customers across the UK from our base in West Calder, West Lothian. Owned by two-times Scottish Mountain Biking Champion Jonathan McBain, Pedal Power is an ideal source for a huge range of cycle equipment for everyone – amateurs and professionals alike.
www.pedalpower.org.uk
Inspiration, innovation and analysis are three very important words that capture the spirit of Tacx. The 2010 range illustrates beyond doubt why they are the market leader. A rider can comprehensively achieve and train to their ultimate goal with the extensive facilities available with Tacx trainers. Train by heart rate or power, or even simulate a legendary climb from the great stage races of the world - the capabilities Tacx trainers bring to the rider are simply endless.
www.tacx.com