Endura has a long history in supporting participation cycling through support of a vast number of charity rides and sponsorship of participation events such as Sleepless In The Saddle. It is with great enthusiasm that Endura has created Endura Racing as a platform for development, testing and refinement for the new Endura Equipe range of highly technical premium road cycle clothing which launched successfully in 2010. Both the team and the Equipe range share the same ambitions of excellence, performance and progress in consistently being best in class and we are focussed on working hand in hand with the team to make sure that the Equipe range of clothing is the best it can possibly be.
www.endura.co.uk
Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart. Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world's leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive. Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place. Giant aims to be a trusted friend on every road, path and trail that unfolds before you. We're proud to be part of your cycling adventures. RIDE LIFE. RIDE GIANT.
www.giant-bicycles.com
There isn’t a company more dedicated to cycling than SRAM. You can see it in everything they do, from the crisp instant shift of their trigger shifters, or the way the chain glides smoothly and effortlessly across a cassette. Founded in 1987 their philosophy then and now is to simply make cycling better. It's that simple. While their heritage is with providing mountain bikers with the best components on the market, in a few short years SRAM now dominates road racing as well with the top three riders in the Tour de France all riding on SRAM Red. If you're not part of the revolution yet, the chances are you soon will be.
www.sram.com
Pure Supremacy is the mantra that sets MET head and shoulders above other helmet manufacturers. The ability to design and test, all in house, in Italy is something totally unique and unrivalled. When it comes to protection MET prefer not to take any risks. Worn by multiple world champions across all the disciplines each MET helmet fills you with confidence whether you are on the road, about town or in the mountains. Italian design and production, 20 years of experience, 30 strict quality controls, and 3 years warranty. In a numbers-driven world, MET adds up.
www.met-helmets.com
SiS provide Endura Racing with its range of energy, hydration and recovery products – which include the award-winning isotonic energy gel Go Gel, energy drinks GO, PSP22 as well as recovery drink Rego. Established in 1992, the sports nutrition company fuels thousands of amateur and elite athletes across the world including Olympic Gold medallist Sir Chris Hoy and a number of ProTour teams, all of which have benefitted from the Science in Sport product ranges for years. It is testament to our philosophy and product range that we continue to receive requests from professional riders and team staff for nutritional support and we are delighted to be working alongside Endura. By working with the team, it will help us continue to develop our range of products to meet specific individual needs and hopefully play a key role in the team’s success this year
www.scienceinsport.com
Located in Ogden, Utah, ENVE manufactures carbon fibre rims and components specifically for the bicycle industry and is at the forefront of the emerging outdoor manufacturing sector. The best cyclists in the world including the United Health Care Pro Cycling Team, Endura Racing, and the Santa Cruz Syndicate choose ENVE wheels and components. ENVE is one of the only companies in the bicycle industry to manufacture in the U.S.A and all ENVE wheels are handmade in Ogden, Utah.
www.enve.com
Mavic, French manufacturer of bike systems and rider's equipment came into being in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 staff help the famous yellow brand to progress - with a real passion for the sport of cycling. Everything begins in the heart of the French Alps. In this ideal environment we ride as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading us to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz. Products are designed and sold from the Design Centre in Annecy.
www.mavic.com
Inspiration, innovation and analysis are three very important words that capture the spirit of Tacx. The 2011 range illustrates beyond doubt why they are the market leader. A rider can comprehensively achieve and train to their ultimate goal with the extensive facilities available with Tacx trainers. Train by heart rate or power, or even simulate a legendary climb from the great stage races of the world - the capabilities Tacx trainers bring to the rider are simply endless.
www.tacx.com
Founded in 1975, Bont began when Inze Bont, a recreational skater decided to fiberglass the back of his leather skates to gain extra support. A simple, yet innovative approach which started a company now in its 36th year, with product ranges across two highly competitive sports and sales across 56 countries. In 2007, after continual requests the decision was made to expand the companies product line into the cycling market. Working together with world class athletes, Bont launched its initial offering of cycling shoes and in its inaugural year at the 2008 Beijing Olympics finished with 8 Gold medals. Since 2008, Bont Cycling has rapidly grown it's product line to over 12 models in stock sizing and now caters extensively to all disciplines of cycling. Our range of cycling shoes cater not only to high performance athletes, but also to enthusiasts and beginners alike.
www.bontcycling.com
The cycle racing tyres supplied by Continental to the top teams competing in the Tour de France are the exact same Continental tyres that are available at your local dealer. BlackChili technology is used exclusively in all team issue products where carbon black particles incorporated into the compound ensure a real advantage in performance. They push the boundaries of the compromise between rolling resistance, wear rate and grip. The use of liquid crystal fibre Vectran underneath the tread means the racing tyres are not only more puncture-resistant, but also weigh less and offer further reduced rolling resistance. This year, riders like Rob Hayles, Mark Cavendish, Cadel Evans, Alejandro Valverde and Tom Boonen are relying on the hand-made tyres from Continental.
www.conti-tyres.co.uk
fi'zi:k offers the ultimate combination of comfort and light weight in saddle design. Through physiological research, anatomic studies and advanced technology fi'zi:k has developed distinctive models specifically designed for differing riding styles and disciplines using patented features such as the TwinFlex carbon bases in the Aliantes and the hugely successful WingFlex designs of the Arione and Gobi saddles.
www.fizik.com
Qoleum High performance, Injury & recovery care range. 100% natural New Zealand made. Developed by Rebecca Day, since 1997 every product has gone through extensive testing on world class endurance athletes to reach their ultimate performance and form for competing. Qoleum lets your body train harder and recover more quickly, its winning formulas prevent and repair injuries to maximize performance = winning formula!
www.qoleum.com
In 1989, Bruce Fina and Andrew Herrick created Pedro’s. Named for the founders' third roommate, the company built its foundation on a passion for cycling and a commitment to the environment, which led to the crafting and manufacturing of quality bike maintenance products. Pedro’s competitive advantage is clear: we keep bikes rolling with innovation and our mind on what matters. Many of us agree that the bicycle is an instrument of good and it can help. We at Pedro’s are committed to keeping them rolling as sustainably and cleverly as possible.
www.pedros.com
LOOK is one of the world’s most innovative cycling companies and the inventor of the clipless pedal & defined the standard for cleat attachment for road cycling shoes and continues to lead the way with the new Keo Blade and Keo Fit cleat alignment system.
www.lookcycle.com
Born over 20 years ago deep in the heart of the Grand Canyon, Teva® remains committed to both innovation in footwear and protection of waterways around the world.
www.teva.com
BottleSport is the UK's leading manufacturer of Cycling Drinks Bottles, all our products are 100% UK manufactured and can be supplied with your logo custom printed. Our range of drinks containers extend from 300ml to 1000m in size and are available in a wide choice of colours. Small orders are never a problem and our in house graphics team are on hand to help design your bottle.
www.bottlesport.com
Most of us – if we had terminal cancer or another terminal illness – would want to be cared for at home – close to family and friends and surrounded by the things we love. Marie Curie Cancer Care makes that choice possible for thousands of patients and their families every year. All the money raised helps to provide Marie Curie nursing care across the UK and allow more people to be cared for by our nurses at home or in one of our nine hospices. Marie Curie Cancer Care is delighted to be in partnership with the Endura Racing team. We are a charity that has a large events portfolio with a high profile within many sports. We are keen to develop our presence in the ever growing sport of cycling and therefore are excited to be associated with such a dynamic UK based racing team. We are proud to be the official charity partner for the Etape Cycling Series which Endura clothing is the official merchandiser for. Endura will be supporting our Daffodil Team of cyclists for these events by providing bespoke kit for those who fundraise for Marie Curie Cancer Care. We are also excited and appreciative of the support of the Pro Riders who will be providing training tips and hints for race day preparations. If you are interested in joining the Daffodil Team for one of the Etape Cycling Series, please call us on 08700 340 040 or email etapeseries@mariecurie.org.uk.
www.mariecurie.org.uk
Bike Pure is an independent not for profit organisation registered in Australia and promotes honest ethical cycle sport. We are strongly opposed to doping and stand together in a united position to begin a new era for cycle sport. Bike Pure has become the independent voice for honest, ethical cycling on a global scale, sending a powerful message that you don’t have to resort to taking illegal performance enhancing drugs to compete in cycle sport. Bike Pure was conceived by it’s co-founders Myles McCorry and Andy Layhe out of the doping scandals that tarnished the 2008 Tour de France and has grown to become the world’s largest independent anti-doping and ethical sporting organisation of it’s kind. Both Myles and Andy work voluntarily in their spare time from their bases in Ireland and Australia to run Bike Pure as a global organisation. Bike Pure is funded by donations, sponsorship and sales via our online store. All proceeds go back into Bike Pure, ensuring that we can continue our profound message of promoting honesty and integrity in sport.
bikepure.org